Stephen Leahy · Digital marketing, analytics and SEO
Plain-English advice from a marketer with more than a decade of experience, so you can measure what matters and be found where your customers look.
Three places to begin if you want your numbers to be trustworthy.
Why your dashboard is a sample, and how to measure the gap.
Test your banner in five minutes using nothing but your browser.
The one document that stops your reports disagreeing.
Fresh, practical posts on analytics, consent, SEO, and AI search.
Pick the area you want to improve.
Event design, attribution, tracking plans, and making your data trustworthy.
Cookie banners, consent tools, and measuring responsibly under GDPR.
I’m a multi-award-winning digital marketing specialist with more than a decade of experience in SEO, GEO, web analytics, affiliate marketing, and content. I write plain-English guides on tracking, consent, and search so small businesses can measure what matters and make better decisions.
Practical, fixed-scope help for small businesses. I’ll look at your setup, tell you what is wrong, and show you what to fix first.
A review of what your site tracks, what fires before consent, and whether your data can be trusted.
Where you stand in Google and AI search, and a short list of actions in priority order.
Connect campaigns to leads and outcomes so you know which marketing really works.
A free self-assessment, the Tracking Health Check, is coming soon.
Tell me about your site and what you want to measure, and I’ll point you in the right direction.
